The Effects of ISO Certification on your Organization
Businesses have to survive and grow in an extremely competitive environment. Often the line between capturing the market and achieving high-profit margins, or just surviving, is thin at best. In this environment every organization is looking to gain any advantage they can, to push themselves to the front of the pack. ISO Certification in UAE helps to accomplish just that.
The set of over 20000 international standards ratified by 163 countries and 786 bodies provides companies with a working methodology that helps answer the question, “What’s the best way of doing this?”
Through every function of the organization — from management, security and environmental adherence to employee and customer relations — these standards can impact your organization in many ways, both internally and externally.
Employees and Management
Oftentimes poor workmanship and lax quality controls can destroy an important project. The contributing factors can be hard to pin down once processes are set firmly in place. Inappropriate designs, poor quality or improper materials, poor storage facilities and the lack of adequate supervision or management can all be identified as parts of a faulty process.
A 2012 study conducted by the IAAR into the role of ISO certification on construction and manufacturing showed that those companies that had adopted ISO standards on average showcased higher agreement amongst engineers and workers. This agreement was put down to the shared understanding of necessary improvements and quality control that certification implemented.
This excellent communication stood in stark contrast to non-ISO certified companies that demonstrated many disagreements between workers and engineers as to what the company’s quality and improvement related goals were.
When quizzed, the survey results showed a similar consensus amongst the employees and management of ISO certified companies, when it came to the requirements for documentation, strong systems, good supervision, and management intervention.
Based on research, ISO certification in UAE can bring a direct improvement in the understanding, communication and ultimate quality of the work that employees and management provide.
ISO certification in UAE can function as a great marketing tool to potential customers and clients. A study conducted by TQM & Business Excellence concluded that when consumers are made aware that the product they’re buying is ISO certified, their perception of its quality greatly increases. This increased understanding of the qualitative effects of ISO adoption on the resulting product also creates a positive influence on the brand image of the firm. So customers are more likely to have a favorable attitude to other products you put out and will prefer to use your products over those of other companies.
Thus, ISO Certification in UAE can be a strong tool for fostering customer loyalty, and it improves the customer incentive to purchase your product.
In the end, a business lives and dies on its financial performance. Spending a considerable amount of time and money on ISO Certification in UAE needs to bring tangible monetary benefits to your organization.
A study published in the International Journal of Operations and Production Management showed that though ISO adoption was primarily motivated by a desire to achieve higher quality in processes and systems. The internalized effects of implementation included greater quality awareness, more efficient operational execution, a push towards achieving more market share and ultimately higher sales revenue. The study found that ISO certification was very closely linked to improved financial performance of the firms surveyed.